Get ready for an exciting partnership announcement that's sure to quench your thirst for unique collaborations! Chase Briscoe, the NASCAR Cup Series driver, is joining forces with Free Bird, a brand that's all about embracing the American spirit.
Free Bird, a rapidly growing Southern Spring Water brand, has found its perfect ambassador in Briscoe. This partnership is a first for Free Bird, and it's an exciting way to introduce NASCAR fans to the refreshing taste of water from the Blue Ridge mountains.
Chase Briscoe shared his enthusiasm, saying, "I'm stoked to represent Free Bird, both on the track and in my daily life. The brand's packaging and its connection to the Blue Ridge mountains really embody the American spirit, making it a natural fit for NASCAR fans. It's awesome to see Free Bird getting involved in racing, and I'm proud to help them build a stronger connection with our passionate fan base."
And here's where it gets even more impressive: Briscoe is having an incredible season, currently in the Round of 8 of the NASCAR Playoffs, with two victories and career-high stats across the board. He's a force to be reckoned with on the track, and now he's bringing that energy to the world of brand partnerships.
Jay Williams, Founder of Free Bird Beverage, expressed his pride in partnering with Briscoe: "He embodies the same determination, authenticity, and heart that we strive for at Free Bird. It's a perfect match between a driver who gives it their all every lap and a brand built for people who do the same."
But how did this partnership come about? K2 Marketing, a family-built agency with a focus on creating meaningful brand-sports connections, played a key role. Ben Kingsfield, Co-Founder of K2 Sports Marketing, explained, "Our goal is to bring authentic brands together with passionate sports fans, and this partnership is a prime example. Free Bird's Southern roots and bold identity align seamlessly with the spirit of NASCAR, and Chase Briscoe embodies that energy both on and off the track."
FREE BIRD Southern Spring Water is all about celebrating America and the values that unite us. It's about living freely while staying true to your roots, whether you're chilling at a backyard barbecue, heading to work, or taking a well-deserved break. FREE BIRD is there to refresh and remind you of what truly matters.
To learn more about FREE BIRD and its mission, visit drinkfreebird.com or connect with them on social media @drinkfreebird. And this is the part most people miss: K2 Sports Marketing, the agency behind this partnership, is dedicated to creating meaningful connections between brands and the world of sports. With a focus on authenticity and impact, K2 brings companies together with premier athletes, teams, and leagues to drive engagement and build lasting brand equity. So, there's more to this story than meets the eye!
So, what do you think about this unique partnership? Do you see it as a perfect fit, or is there something else you'd like to add to the conversation? Feel free to share your thoughts in the comments below!
